The Ultimate Growth Equation: The SOS Engine + The SOS Refinery + The Proven Formula
- Ben Tschirgi
- Mar 4
- 3 min read
Most companies are running their sales process like a high school science experiment gone wrong.
They throw random data into their CRM, mix in some cold emails, shake it up with a few phone calls, and hope something reacts. But hope is not a strategy.
Why do most sales strategies fail?
If your sales process is built on bad data, outdated prospecting techniques, and a lack of intent-driven outreach, you’re wasting money, time, and perfectly good brain cells.
That’s where The Mad Sales Scientist (that’s me) steps in. Because I don’t believe in guesswork—I believe in formulas. And I’ve cracked the code for scalable, high-efficiency sales growth.
The Sales Growth Formula You Need to Know
Most companies operate like this:
(Raw Data - Accuracy) + (Cold Outreach - Personalization) + (No Intent Tracking) = Frustration, Burnout & 1% Reply Rate
That’s not a formula for success—that’s a formula for a slow, painful sales death.
What happens when you combine The SOS Engine + The SOS Refinery + The Proven Formula into one cohesive, data-driven growth machine? You get an ultimate sales growth formula, and it looks something like this:
(The SOS Engine [Inbound + Outbound Intent] + The SOS Refinery [CRM Cleaning & Prioritization] + The Proven Formula [Multi-Channel AI Outreach]) =
10X Pipeline Growth + Predictable Revenue Scaling + Sales Reps Who Actually Like Their Job
Let’s break it down:
Step 1: The SOS Engine – Fueling Your Sales Pipeline with High-Intent Leads
Most sales teams waste time on cold leads that have zero intent to buy. The SOS Engine solves this by delivering real-time enriched leads who are actively searching for a solution like yours.
Intent Scoring: Know exactly who is in-market for your solution before you reach out.
Real-Time Enrichment: No more guessing on job titles, email accuracy, or industry shifts.
Multi-Touch Execution: Email, LinkedIn, cold calls—every touchpoint is optimized for conversion.
Step 2: The SOS Refinery – Cleaning & Prioritizing Your CRM for Max Efficiency
A bloated CRM filled with outdated contacts is a graveyard for missed opportunities. The SOS Refinery cleans, enriches, and prioritizes your existing database so your sales team always knows:
Who to contact next.
Why they’re a priority.
When they’re most likely to engage.
This eliminates wasted outreach, bad email deliverability, and pipeline clutter.
Step 3: The Proven Formula – Done-For-You, AI-Powered Multi-Channel Outreach
Now that you have the best leads and the cleanest CRM, it’s time to scale outreach with precision. The Proven Formula takes everything The SOS Engine and The SOS Refinery provide and turns it into high-converting, automated sales campaigns.
AI-Powered Personalization: Custom messaging tailored to each lead.
Multi-Channel Execution: AI-crafted emails, LinkedIn sequences, cold calls, and follow-ups—automated and optimized.
Continuous Optimization: Every campaign is tracked and refined for higher engagement and conversion rates.
Why This Formula Works (And Why Your Competitors Are Screwed Without It)
Most companies are still playing checkers while we’re playing 3D chess with an AI supercomputer. They’re relying on the “spray and pray” method, while we’re using data, intent, and automation to make every touchpoint count.
With this formula, you get:
10X Pipeline Growth – More high-intent leads, fewer wasted conversations.
Predictable Revenue Scaling – No more feast-or-famine sales cycles.
Sales Reps Who Actually Like Their Job – Because they’re closing, not chasing.
The Future of Sales is Here
(And It’s Scientific)
You can keep doing what you’ve always done and watch your competitors steal your deals...
Or you can follow the formula, automate what should be automated, and let your sales team focus on what actually matters: closing deals.
If you’re ready to stop experimenting and start executing, let’s talk.
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